Agency SOP Library — 24 done-for-you agency SOPs (Sales → Offboarding)

Name: Agency SOP Library — your agency OS for a one-time price
Brand: Zicula
Price: 79 USD
Availability: InStock

The 24-SOP library

Organized by client lifecycle stage. Each SOP is 1–2 pages with the same anatomy: when to use → the process → copy-paste assets → rules & red flags → what good looks like → an AI prompt to adapt it.

Sales

Qualify, discover, propose, price and follow up — stop losing deals to slow responses.

01Lead Qualification Scorecard
02Discovery Call Script
03Proposal Template Structure
04Pricing Calculator Logic
05Proposal Follow-Up Cadence

Onboarding

From signed contract to a project that runs without daily supervision.

06Client Welcome Packet
07Kickoff Meeting Agenda
08Access & Asset Checklist
09Communication Rules
10Project Plan & Milestones

Delivery

Weekly updates, revision control, QA and escalation — protect margin while you deliver.

11Weekly Status Update
12Revision & Change Policy
13Pre-Delivery QA Checklist
14Scope Change Estimate
15Client Escalation Path

Retention

Reports, QBRs, upsells and health checks that keep retainers alive for years.

16Monthly Report Skeleton
17QBR Agenda
18Upsell Triggers & Pitches
19Retainer Health Review
20Client Feedback Pulse

Offboarding

Hand over cleanly, bank testimonials, win back the quiet ones.

21Project Handover Checklist
22Testimonial Request
23Alumni Referral Program
24Win-Back Sequence

24 SOPs cross-referenced by number — designed as one operating system, not 24 loose documents.

The 8-step install guide — The install guide — 8 steps, each with a success check

INDEX.md — the lifecycle map of all 24 SOPs

PLAYBOOK-14D — the 14-day install plan — PLAYBOOK-14D — 45 min/day for 14 days

SOP-01 — the 0-100 lead scorecard — SOP-01 — the 0–100 lead scorecard + 3 reply emails

SOP-09 — the comms contract the rest builds on

Real files from the zip, rendered as-is — no mockups.

Import in 60 seconds

Plain files that work with the tools you already use — no new software to learn.

.md

Markdown (24 files)

One .md file per SOP with an identical structure. Open it anywhere — Obsidian, Google Docs, VS Code.

CSV

Notion import

Import the 24 files as full pages, or merge notion-import.csv into a database and filter by lifecycle stage.

ClickUp

ClickUp / Confluence ready

Paste any file into ClickUp docs, Confluence or your team wiki — formatting survives in every major tool.

AI-adapt prompts built in

Every SOP ends with a prompt that rewrites it for your niche, rates and voice in minutes.

Who this is for

Built for lean digital agencies where the process still lives in the owner's head.

Solo agency owner

You are sales, delivery and support at once. This is the system that keeps working when you can't be online.

Agencies of 2–10

Turn "how we do things" from tribal knowledge into files that train your next hire for you.

Freelancer about to hire

The 24 SOPs you should have before your first hire — because you'll never have time to write them later.

SMMA & white-label

Run the same process across every client without reinventing it — and without quality dips.

One-time price. Yours forever.

Less than one month of process software — for the whole system.

$79

one-time · ≈ ฿2,730

Buy the Agency SOP Library — $79

Instant download after payment · Secure checkout via Stripe

Free updates to all v1.x — new SOPs included, no extra charge

Compare the alternatives: SweetProcess charges $99/month (≈ $1,188/yr for a 10-person team) to store your processes — it doesn't write them. An ops consultant charges $3,000–5,000 to interview you and write what's already in this zip.

Everything in the zip:

24 SOPs — full lifecycle, Sales → Offboarding
INDEX.md — lifecycle map + the 6 SOPs to install first
notion-import.csv — one-click Notion database
PLAYBOOK-14D — 45 min/day install plan
LICENSE — commercial license for one agency
Free v1.x updates — new SOPs included, no upsell

Instant download · 30-day refund, no questions · human reply within a day · secure checkout by Stripe

Who's behind this?

Zicula is a one-person studio — hi, I'm Zic. Every kit here, including this one, is written, tested and shipped through documented process, and the support email is answered by me, not a helpdesk. This store's own build, QA and deploy pipeline runs on the same kind of SOPs and checklists we sell.

Free sample, instant download — no email required.
30-day refund, processed in Stripe — no forms, no interrogation.
Free v1.x updates forever — full history in the store changelog.
Real human support: [email protected]

Not sure yet? Download a free sample

Three real excerpts from the pack, trimmed to taste: the SOP-01 lead scorecard with 1 of its 3 copy-paste emails, Days 1–2 of the 14-day install playbook, and 2 of the 24 Notion-database rows. Instant download — no email needed.

Download the free sample (zip) Read what's inside first →

What "own it" means here

The promises on this page, in one place:

A SETUP runbook written for first-timers

Every step tells you what success looks like, so you can check yourself before moving on. Novice-tested — see the real pages below.

Free v1.x updates, forever

Buy once, keep getting improvements. See what shipped lately: store changelog →

30-day money-back refund

Doesn't fit how you work? Email [email protected] within 30 days — full refund, files are yours to keep or delete.

One license, unlimited projects

Use it for yourself and for client work. The only rule: don't resell or redistribute the kit itself.

Plain files you keep forever

Instant download — documents, spreadsheets and checklists that open offline. No installer, no app, no login.

One developer, accountable

No investors, no ticket queue. If something breaks, you email the person who built it — and get a reply.

agency-sop-library kit — README — start here — README — start here

agency-sop-library kit — 14-day playbook — 14-day playbook

agency-sop-library kit — SOP index — SOP index

agency-sop-library kit — SOP-01 lead qualification scorecard — SOP-01 — lead qualification

Real pages from inside the kit — About · Refund policy · Changelog

Changelog — this library is alive

Every purchase includes updates within the same major version (v1.x) at no extra cost — when an entry lands here, the updated files replace your download.

v1.1 — 2026-09-28. README and PLAYBOOK-14D now ship in Thai, Japanese and Korean (README-TH/JA/KO.md, PLAYBOOK-14D-TH/JA/KO.md) — 6 new files, the zip grew from 32 to 38, and MANIFEST.md (v1.1) + INDEX.md (Version 1.1) were updated. The 24 SOPs themselves are unchanged.

v1.0 — 2026-09-15. First release: 24 done-for-you SOPs across Sales → Onboarding → Delivery → Retention → Offboarding, with INDEX.md, notion-import.csv, README (+ ES / PT-BR summaries), the 14-day install playbook and the single-agency license.

Download the full CHANGELOG.md →

Frequently asked questions

What does the license cover?

A commercial, single-agency license: use every SOP with all your clients and your internal team, forever. You may not resell, share or republish the files themselves — colleagues and partner agencies need their own license.

Do I pay for updates?

No. All v1.x updates — including new SOPs added to the library — are free. Buy once, then download the latest zip any time from your download page.

What if it's not for me?

Email [email protected] within 30 days of purchase and we'll refund you in full. No forms, no interrogation.

What formats do I get?

24 Markdown files + notion-import.csv (a Notion database) + INDEX.md + PLAYBOOK-14D. Everything imports into Notion and pastes cleanly into Google Docs, ClickUp or Confluence.

What language are the SOPs in?